The complete validation system with 15+ case studies, 25+ frameworks, and 10+ worksheets
From customer discovery to emotional positioning to investor criteria - everything you need to avoid the fatal mistake that kills 90% of startups
Start with the essentials, get the complete system, or go pro. All backed by our 30-day money-back guarantee.
The core frameworks for validating your business idea
44 pages • Instant download
30-day money-back guarantee
Both guides (204 pages total) - everything you need to succeed
Essentials + Professional • Save $39
30-day money-back guarantee
Advanced system for serious entrepreneurs (Pro guide only)
160 pages • Pro content only
30-day money-back guarantee
They all make the same fatal mistake
| Feature | Essentials | Bundle ⭐ | Professional |
|---|---|---|---|
| Page Count | 44 pages | 204 pages | 160 pages |
| Core validation frameworks | ✓ | ✓ | — |
| Customer discovery scripts | ✓ | ✓ | ✓ |
| Pre-sale test guide | ✓ | ✓ | ✓ |
| Market selection framework | ✓ | ✓ | ✓ |
| 15+ Case Studies (Toast, Zoom, etc.) | — | ✓ | ✓ |
| 25+ Advanced Frameworks | — | ✓ | ✓ |
| 10+ Complete Worksheets | — | ✓ | ✓ |
| Emotional positioning strategies | — | ✓ | ✓ |
| What investors actually fund | — | ✓ | ✓ |
| Fundability scorecard | — | ✓ | ✓ |
| Complete appendix with templates | — | ✓ | ✓ |
| Price | $19 | $49 (Save $39) |
$69 |
| Get Essentials | Get Bundle ⭐ | Get Professional |
Learn to identify Level 3 "must-have" pain that people will actually pay to solve. Use the Pain Point Matrix to systematically evaluate opportunities.
Get 10+ pre-sales BEFORE writing a line of code. Exact scripts for customer discovery interviews and pre-sale campaigns that work.
People buy feelings, not features. Master the psychology of buying, emotional positioning, and storytelling that makes customers feel compelled to buy.
Learn the 7 types of unfair advantages and how to stack them. Includes case studies from Toast ($20B), DeepL, ConvertKit, Grammarly, and Zoom.
Understand the 5 criteria investors actually fund. Use the Fundability Scorecard to assess if you're ready to raise capital.
Market selection framework to find the "Goldilocks zone" - big enough to matter, small enough to win. Includes wedge strategy from Salesforce playbook.
16 Comprehensive Chapters + Complete Appendix
Why most businesses fail (with $120M Juicero case study)
The Fatal Flaw, Pain Point Matrix, Market Selection, Unfair Advantages
Customer Discovery, Pre-Sale Test, Market Size Check, Competition Analysis
Psychology of Buying, Emotional Narrative, Pain vs Aspiration, Perception Battle
What Investors Fund, Traction Before Capital, Fundability Scorecard, Execution
Complete worksheets, templates, scripts, and next steps
If this guide doesn't help you validate your idea, position your business, or think more strategically about building a fundable company, just email us within 30 days for a full refund. No questions asked.
The guide validates your idea. Our AI tool builds your investor-ready business plan.
Validate your idea
Understand customer pain
Position emotionally
Assess fundability
Generate investor-ready plan
Financial projections
Market analysis
30 minutes, not 30 days
7-day free trial • Then $29/month
Join hundreds of founders who've used this system to validate ideas, get pre-sales, and build fundable businesses
Choose Your Edition →Instant download • Lifetime access • 30-day money-back guarantee